“There is no advertisement as powerful as a positive reputation traveling fast.” -Brian Koslow
Did you know that 86% of professionals won’t work for or apply to a position with a company that has a poor reputation with previous workers or clients? Does creating a compelling brand story for a company’s goods and services suffice to create a strong employer brand?
Managing your reputation as an employer among current and potential employees is known as employer branding. Here is a rather easy way to put it: If you ask an employee how his job is going, he will undoubtedly emphasize his boss or the workplace culture. He won’t discuss the merchandise, I assure you.
Dispelling a myth: employer branding is as important for outbound recruiting as it is for inbound.
Here are some strategies to build a strong employer brand:
Speak Your Mission:
Empower prospective employees to understand the genuine mission and values of your business. This facilitates their cultural blending and value synchronization with yours. To make yourself more intelligible, mention your accomplishments and past successes. Every additional piece of information will aid them in distinguishing you from potential competitors.
Internal Reviews:
Positive reviews from internal employees are a great way to showcase your true self. Also, highlighting recent promotions gives candidates confirmation that there is a good scope for professional growth with you. At the same time, share pictures of internal events or celebrations to show how supportive you are of having an inclusive and diverse workforce.
Showcase Amenities And Perks:
The benefits you provide say a lot about how highly you regard your staff. It conveys the workplace culture and piques the curiosity of prospective employees. It demonstrates how much you are concerned for their welfare. Giving them paid time off, educational support, hosting social activities, giving service awards, and other methods helps your employees unwind and reset.
Seamless Hiring Process:
Candidates perceive your company based on your hiring process. Your job ad gives candidates the first impression. Thereon, from every step through the process, be it the HR handling, tests, or post-application communication, candidates judge you. Beyond that comes the induction and onboarding experience, which is equally important. Literally, every stage needs to be considered.
Make a statement and give your company the right image. Focus on your mission and ideals if you want to recruit great talent. Be patient; it won’t happen overnight. But make sure your brand is powerful, recognizable, and understood.
AMBC, as an IT staffing provider, helps you give equal focus to building your brand image. Reach out if you want to broaden your audience and recruit top personnel.